A promising startup- Niutron!

近日，有消息称，牛创新能源科技(NIUTRON)将于12月15日正式发布，这可以看作是小牛电动进军造车行列。据了解，该品牌是小牛电动创始人李一男的再次创业，主要聚焦在智能高端新能源汽车。

I know, I know, yet another EV brand, but Niutron is different! Famous for its electric scooters, NIU is about to step in to EVs! After all, it’s just two more wheels, right?

Having an intelligent name like Niutron is a great start; Combining NIU (name of the parent company), Tron (as in Electron) to sound like Neutron!

Headquartered in Beijing, with its design center in Shanghai, Niutron has approximately 1,000 staff as of now. In addition to staff, they’ve got money too- starting with 50 million USD in 2018 and, more recently, 400 million USD.

Niutron released images of its concept vehicle- the NIU 4 fun; seemingly aimed at the ultra-competitive micro EV segment, this tiny four-seater looks stylish and unique. Small overhangs and large wheels give the vehicle a sporty look on the outside. Of course, the squared-off intake and rear wing with integrated tail-lights make the NIU 4 fun look pretty unique.

We hope the Smart-inspired name and C pillar change with the production car.

A minimalistic interior is very in tune with current trends. We’re probably not going to see large panels or advanced tech, given the projected cost of 50,000-70,000 RMB ($8,000 – $11,000).

In short, given NIU’s reputation for design and quality in the electric scooter world, the equation will likely translate well into EVs. Competition always benefits the consumer, so to that, I say, bring on the Niutron!

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